Behind the rebellion
We started Wrap Riot because we looked at the gift wrap aisle, sighed and thought, surely we can do better than this.
We’re a husband-and-wife team - two design-obsessed, detail-driven parents of two small kids, who could never quite settle for “what everyone else has.” We love bold patterns, clever ideas and anything that stands out from the masses. But the wrapping paper world? It just wasn’t giving.
So we created Wrap Riot to bring fun, boldness and a little rebellion back to gift-giving. We want wrapping to feel exciting again - not like an afterthought you grab on the way to the party.
As a small family business, we care deeply about what we make and who we’re making it for. Everything is printed to order so we don’t create surplus or waste. Our paper is fully recyclable, made with eco-friendly water-based inks and absolutely never coated in glitter (pretty, but terrible for the planet). And our furoshiki? Yes, they’re polyester, but they’re designed to be reused endlessly, whether for wrapping, wearing or tying onto a bag.
At the heart of it all, our mission is simple: help people express a bit of boldness, even if they don’t live the most outrageous lifestyle. Some want to feel edgy but don’t always get the chance, so we say: start small. Start with wrapping. Make a gift stand out. Make someone smile. Make a moment feel uniquely you.
We’re just getting started, but we’re building Wrap Riot to make gifting more fun, more daring and far more personal.
Thanks for being here - you’re part of the rebellion now.